| Thesis Proposal | Researchers | Research Groups |
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Online immersive experiences and consumer engagement Modelling the interplay of immersive experiences in online environments (feelings of being present in the online setting, peak episodes of flow, mental imagery) and consumer engagement. |
Mail:irodriguez@uoc.edu Mail:ameseguer@uoc.edu |
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Digital marketing and social e-commerce Impact of brand content and online comments of social media users on online decision-making about brands. Adoption of new technologies and marketing. |
Mail: irodriguez@uoc.edu Mail:ameseguer@uoc.edu
Mail: iramosde@uoc.edu
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DigiBiz |
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Consumer journey and brand experience Analysis of the relationship between client and brand (their journey). Determining factors in strengthening this relationship (at each stage) and consequences and effects in terms of conversion, experience, satisfaction, loyalty and recommendation. |
Mail: ajimenezz@uoc.edu
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i2TIC |
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Marketing relations and brand admiration Analysis (from the business side) of the management of client relations. Design and implementation of strategies for gaining clients and increasing their loyalty in the field of inbound marketing aimed at capture and conversion of leads and promoters (creation of intangible capital based on brand preference) |
Mail: ajimenezz@uoc.edu
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Engagement and Virtual Brand Communities (VBC)
Participation in online brand communities, with special attention to creating social capital.
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Mail: lgaray@uoc.edu Mail:smoralespe@uoc.edu
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Consumer behaviour online
Consumption motivations and experiences in online environments.
Consumption motivations in sharing platforms. State of flux in sharing platforms.
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Mail: iestebanm@uoc.edu
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DigiBiz |